Corporate Videography Singapore
Corporate video production is the process of creating a professional video based on any business or organization to effectively communicate with their target audience.
Corporate videography can be aimed at presenting financial results, showcasing a new initiative, or employee training. When done well, videos can greatly increase business engagement with the target audience and strengthen brand.
When you decide to use corporate videos, it is crucial to appreciate that they come in varying types. Therefore, which is the best for your organization? Here are the main types of videos you can select:
- Promotional Videos: These videos are used when you want to highlight a specific initiative, service, or product. For example, a company can use promotional videos to highlight a product before its launch.
- Training videos: This is another category of videos that has become very popular. They are mainly used for on-boarding new hires, upskilling staff, and branding. The impressive thing about these videos is that they work pretty well with multiple audiences.
- Conference videos: These videos are designed to convey messages to attendants of corporate events. They can be shown in conferences, meetings, or trade booths. Today, the videos are mainly used together with email marketing.
- Corporate social responsibility videos: If your enterprise is involved with varying social initiatives, you can create related videos and use them for branding the business. For example, you can create corporate social responsibility videos about your organization’s focus on reducing carbon footprint or offering scholarships to needy students.